Ashleigh Porter has been announced as the new President for the APAC region for Hubexo. As a member of the Hubexo global executive team, Ashleigh is responsible for driving commercial operations for all Hubexo products across the APAC region.
Ashleigh first joined BCI Central in 2009, and in 2019 was appointed Chief Operating Officer – ANZ.
Speaking about her new role, Ashleigh said: “Over the years, BCI has been proud to serve the construction sector. Thanks to our amazing colleagues, we’ve built a business that thousands of customers across the region have come to trust and rely on. This gives us a solid foundation to take the business forward as part of the new Hubexo brand, and I’m excited to lead that journey for the APAC region.”
“I’ve steered Hubexo’s growth across the dynamic Asia Pacific region, championing ambitious goals and innovative strategies. My journey through research, sales, and leadership fuels my passion for pushing boundaries and leading teams to success. I’m committed to creating a culture of collaboration, integrity, and breakthrough innovation. My role involves not only aligning with global objectives but also tailoring strategies to the unique cultural and market nuances of each country.”
As part of the rebranding project announced on 2 October, all Hubexo operating businesses, including BCI Central, will begin the process of being unified under one global brand.