Joakim Percival is Chief Product Officer at Hubexo, and a member of the global leadership team. With 20 years of experience in strategy and transformation consulting across industries such as automotive, industrial equipment, and services, Joakim brings deep expertise in growth strategy, business turnarounds, and technology leadership. His previous experience as CEO in the events business, where he led a successful turnaround during the Covid years, further highlights his ability to drive impactful change.
At Hubexo, Joakim will lead the development of innovative products aimed at transforming the construction industry.
Speaking about his role, Joakim says: “I’m particularly focused on helping the construction ecosystem tackle its sustainability challenges, driving real, impactful change through our products. Hubexo offers a unique platform to make this vision a reality, and I’m excited to be part of it.”
Having lived and worked in various countries, including Africa and Australia, Joakim’s global experience positions him to lead Hubexo’s product strategy in a rapidly evolving market. His mission is to deliver cutting-edge solutions that drive real, impactful change for the construction ecosystem.